What Men Want – And What They Need

Posted on June 14th, 2020 09:31 PM


Men’s skin care needs differ from women’s. Aside from the fact of growing facial hair, men produce more collagen and have far thicker and tougher skin than us. If your man’s grooming regime is basic (to say the least), here are some simple – yet effective – additions to his normal routine. It might not be what he wants, but it’s certainly what his skin needs.

HYDRATE
Recycled, dry air in office environments can play havoc with skin, so moisturising daily will prevent his complexion from looking dull and lack-lustre. Pick a hydrating cream that instantly absorbs - even the busiest man can make time for this. 

We recommend: 26685 Ecollagen Wrinkle Correcting Day Cream SPF 15 



EXFOLIATE
Encouraging your low-maintenance man to apply a facemask might be tough. Using an exfoliater, however, is a no-brainer. With its easy application and twice-a-week usage, this makes it a simple addition to your man’s shower schedule. Remember he should massage onto wet skin in order to properly remove dead skin cells and any impurities. 

We recommend: 

23744 Essentials Daily Scrub Cleanse
30150 Facial Scrub "Aloe Vera"



DARK CIRCLES
And what about crow’s feet, puffy eyes and dark circles? Men can get these, too. So here’s what he needs to do: Select a specialised eye cream and apply with his ring finger. A roll-on eye balm also works wonders. For a refreshing and cooling boost, he can even leave it in the fridge overnight.

We recommend: 

16686 North for Men Triple Action Eye Balm
23381 Anti-Dark Circle Treatment Bioclinic



ADD SPF
Spending a lot of time outdoors means consistent exposure to the sun. Unfortunately, men are often worse than women at applying sunscreen, but their needs are the same as ours. Make sure your man is using SPF and doubling up with a protective lip balm, too.

We recommend: 

23378 Sun Zone UV Protector Face and Exposed Areas SPF 50 Hig

24882 Day Cream Concentrate, evens skin tone, c SPF 45 "Bioclinic"


GET A CLEAN SHAVE 
Shaving can lead to rashes and irritated skin, so it’s best to use a shaving cream and a post-shaving balm to soothe any lingering redness. A tip from the barber’s is to always shave at a 45-degree angle while following the grain. He might think he knows it all, but you can offer a few words of wisdom!


We recommend: 

14652  North For Men - Sensitive Skin Shaving Foam 



EDUCATE ON AGEING
Just because George Clooney is a silver fox, doesn’t mean that all men are comfortable with ageing! Generally speaking, anti-ageing products can be divided into two camps: preventative and curative. Preventative products are ideal for most men, ages 25 and up. But, if your man is particularly concerned, a curative product containing retinol, antioxidants or collagen boosters should do the trick.

We recommend: 

16687  North for Men Total Age Control Cream

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