Have you ever looked in the mirror and thought, “Wow, I look old today”? You’re not alone. Research suggests that four out of five women do not look their actual age. But what facial features make you look older than you actually are? We sit down with Eve Mereville, one of the researchers behind Oriflame’s AGE REFLECT study to find out what age really looks like.
Since 2012 Oriflame has been conducting comprehensive research into how we perceive age via the ageing journey of our skin. We studied the skin of over 1000 women, spanning geographies, cultures, ethnicities and age groups. From Crow’s feet to wrinkles, to redness, we looked at 23 skin features to determine which of them really influenced the age we look.
Four out of five women do not look their actual age. Age perception is such a fascinating topic! But it’s also a relatively new science for the beauty industry.
By understanding what drives age perception, we’ve been able to create anti-ageing skin care solutions that target the signs that really matter.
"By understanding what drives age perception, we’ve been able to create anti-ageing skin care solutions that target the signs that really matter."
The study revealed 23 principal signs of skin ageing, of which 12 have the biggest impact on how old you look. Interestingly, the importance of these 12 signs differed amongst different ethnicities. For example, skin tone is considered particularly ageing amongst Asian women, with skin dullness and hyperpigmentation having the biggest influence on age perception.
Although uneven skin tone was ageing amongst Caucasian women, wrinkles – particularly around the eye and forehead area - have the biggest impact on age perception. Sagging skin was also found to affect perceived age amongst this group of women, who tend to experience sagging around the mouth and jawline earlier than other ethnicities.
"Different women manifest different skin concerns at different ages, so suggesting products based on a age is not a sophisticated approach to skincare."
AGE REFLECT TM has given Oriflame a holistic view on age perception, highlighting the major signs of ageing and giving us a wealth of knowledge on which to base and target our technologies.
The 12 signs Of Age Perception